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Inter Parfums Chooses Primapack-Cosfibel for Burberry Makeup Range

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By: Jamie Matusow

Editor-in-Chief

Cosfibel, along with its primary packaging subsidiary, Primapack, created 100% of the new Burberry makeup range, including promotional, primary and secondary packaging. Inter Parfums, which already partnered with Cosfibel for its coffrets, cases and gifts for fragrances, then chose Cosfibel’s primary packaging subsidiary Primapack for the Burberry makeup launch (which includes 250 skus). The range was designed by Burberry artistic director Christopher Bailey, and includes a lipstick, mascara, lipgloss, four compacts and foundation, which are ABS filled. The pure and straight lines are accentuated with gunmetal color metallization and Burberry’s tartan motif in duo-tone screen printing, which can also be felt, as the screen printing was done with inks in relief. The lipstick and compacts have magnetic closures for an acoustic touch. Both the mascara and lipgloss feature conical-shaped crystal tubes.
 
More info: www.cosfibelgroup.com

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